Apple has officially confirmed a total of 10 million iPhone 6 and 6 Plus sales during their initial weekend on sale. This is a new record for an iPhone launch, besting the 9 million iPhone 5s and 5c sales from that launch last year, and far outpacing the 5 million new iPhone 5 devices sold back in 2012.
Analyst estimates for launch weekend sales ranged from between 7-8 million from Bernstein’s Toni Sacconaghi, up to sales in the “low teens” of millions from Wells Fargo analyst Maynard Um. Many had pegged launch device numbers at around 10 million, citing supply constraints as a limiting factor. Apple’s iPhone 6 and 6 Plus also launched in one fewer country than did the iPhone 5 and 5s, and that country was a significant one for Apple: China, which has recently become one of its primary hardware revenue drivers.